GA4 training

GA4 training that's all about practical application. Bringing my hands-on experience to each session, ensuring you learn what's necessary to use GA4 effectively in your role.

From £2,500 + VAT

  • tailored

    No session is the same! I’ll send a questionnaire to individuals so I can scope out the modules, ensuring your team gets exactly what they need

  • delivered with experience

    I have years of experience working with GA4 (before it was called App + Web!), you can trust I can answer your questions and update you on the latest developments.

  • application

    In the training we use your GA4 account, so you can uncover how to gain the most insight from your own data.

course overview

My GA4 training covers everything from initial setup to custom analysis using GA4 reports and explorations. It’s simple and straightforward for what you need, without the technical jargon

deployment & data collection

Learn the basics of a GA4 setup, from initial deployment to understanding how it collects data.

configuration

Fine-tune your GA4 settings to ensure optimal accuracy and understand the impact of consent mode.

understanding events

Get to grips with GA4’s data model and how to create purposeful events that measure what's important to your business.

GA4 setup

navigating GA4

Become adept at using the GA4 interface to quickly access the insights you need.

acquisition & engagement Reports:

Harness the power of GA4 reports to gain a deeper understanding of your digital marketing and user behaviour.

customisation

Learn how to adjust the GA4 interface to better align with your specific business goals.

understanding the data

deep dive

explorations

Utilise GA4’s explorations feature for comprehensive analysis into user funnels and paths, unlocking new layers of insight.

audience & segment building

Craft precise audiences and segments for targeted analysis and more effective marketing.

optimising with attribution

Leverage attribution reports to refine and enhance your marketing campaigns for maximum impact.

FAQs

  • The training is a total of 6 hours. Based on feedback, this is best spread over 2 days by doing 2 x 3 hour sessions including breaks. However, please let me know if you prefer something different to fit your schedule.

  • This training is designed for marketers, analysts, and business owners of any skill level who want to leverage GA4 for better data-driven decisions. Whether you're new to Google Analytics or transitioning from Universal Analytics to GA4, my training will provide valuable insights.

  • All you need is a basic understanding of digital marketing principles and access to a GA4 account. If you're setting up GA4 for the first time, our initial modules will guide you through the setup process or I can help you with your set-up before training.

  • My training is highly interactive with many live-demos, combining theoretical learning with practical exercises. You'll work directly within the GA4 interface, applying concepts in real-time to solidify your understanding and skills.

  • Absolutely. I understand each business has unique objectives and challenges. I’m happy to discuss customising the content to focus on the aspects of GA4 most relevant to your organisation. Before the training I send out a questionnaire to attendees to understand your teams needs.

  • You'll complete the training with a thorough understanding of GA4, from setup to advanced analysis. You'll be able to navigate the interface confidently, interpret data accurately, and make strategic decisions based on your findings. Additionally, you'll have the skills to continually adapt to GA4's evolving features and capabilities.

  • Yes! There may be an extra fee to cover travel for in-person training, hence why prices are “from” £2,500 + VAT.

  • No more than 30 is ideal, especially if the training is in-person, this is just so we don’t get too distracted from the agenda with lots of questions. I ask attendees to complete a questionnaire in advance so I have an understanding of the team's roles and priorities. This means you get the best value from the training.

why should I learn how to use GA4?

In today's data-driven world, understanding how to effectively use Google Analytics 4 is crucial for anyone looking to make informed, strategic decisions in digital marketing, content creation, or e-commerce. This training equips you with the knowledge to navigate the complexities of the latest analytics platform, offering insights into user behaviour, acquisition, and conversion paths that are not readily apparent.

By mastering GA4, you gain a competitive edge, enabling you to adapt to consumer trends, optimise your digital presence, and ultimately drive better business outcomes. Whether you're a marketer, business owner, or analyst, GA4 training is an investment in your professional growth and the success of your digital initiatives. Your team will be empowered with the insight it provides to increase your bottom-line.

ready?

need help with your GA migration?

I can help with that too! I can work with you to migrate your existing Universal Analytics to GA4 or implement analytics on your app. My migration consultancy includes:

  • An audit of your existing implementation to identify gaps in measurement

  • A GA4 measurement plan

  • Briefs and schemas for developers to surface the data

  • Use Google Tag Manager manage core events

  • Create custom events and conversions in GA4

  • Customise the GA4 UI to suit your needs