GA4 training workshops

I love to say “Measure what Matters”, with my new approach to GA4 training I’ll ensure you “Learn What Matters”. No more overwhelming full-day sessions—just focused learning that fits your busy schedule.

Looking for practical, time-efficient GA4 training? My 2.5 hour workshops are designed to solve real-world problems for marketers, website optimisers, e-commerce teams, developers and business leaders.

£1,000 + VAT per workshop

  • purposeful

    Perfect for individuals or teams who need practical, audience-specific GA4 training. While these sessions are designed with teams in mind, freelancers and solo professionals are welcome to book—though it’s more cost-effective when delivered to a team.

  • delivered with experience

    I have years of experience working with GA4 (before it was called App + Web!), you can trust I can answer your questions and update you on the latest developments.

  • application

    In the training we use your chosen GA4 account, so you can uncover how to gain the most insight from your own data.  You’ll be asked to provide me access in advance to ensure it is suitable.

workshops by role & responsibilities

My workshops are centred around the attendees role and responsibilities rather than a generic off-the-shelf cover everything slide deck.

GA4 for marketers: measure campaign success

For Marketers, Paid Media Specialists, SEO Experts who are focused on driving more and better quality traffic, tracking campaign performance, and optimising marketing channels for higher ROI.

  • Understanding user & traffic acquisition reports

  • Measuring campaign performance with UTM best practices

  • Key metrics: Engagement Rate, ROAS, Key Event Conversions

  • Customising reports for marketing insights

  • Suggestions for custom tracking

This is not for you if you need granular insight into why users aren’t converting once they have reached the website.

GA4 for website optimisers: understand user journeys

For CRO Specialists, UX Designers, Website Analysts looking to understand user journeys, identify friction points, and improve conversion rates through data-driven insights.

  • Understanding user journeys & funnel abandonment

  • Key reports to use for conversion rate optimisation

  • Basic custom event tracking: clicks, form submissions etc.

  • A/B testing insights with GA4 Explorations

  • Identifying friction points & improving conversions

This is not for you if you need granular insight into funnels and user behaviour. This workshop is how to identify “flags” at a top-level that may require action.

GA4 for e-commerce: optimise the sales funnel

For E-commerce Managers, Shopify/WooCommerce Users who need to track customer behaviour, optimise product performance, and increase online sales using data-driven decision-making.

  • Introduction to how e-commerce data is collected in GA4

  • Measuring sales, revenue, AOV & conversion rates

  • Understanding product views, add-to-cart, checkout drop-offs

  • Using GA4 audiences for retargeting

  • Attribution models & marketing ROI

This is not for you if you if you do not work with an ecommerce website or if you are not currently tracking ecommerce data in GA4. Get in touch if you need help with this!

GA4 for owners & executives: performance monitoring

For Business Owners, CMOs, Startup Founders who need high-level insights into business performance, marketing attribution, and conversion tracking to drive growth.

  • The essential GA4 reports every business leader needs

  • Custom dashboards & high-level insights

  • Tracking key business conversions

  • Understanding marketing attribution & ROI

This is not for you if you need granular insight into funnels and user behaviour. This workshop is how to identify “flags” at a top-level that may require action.

GA4 for tech: setup & customisation

For Developers, Analysts, Technical SEO Experts responsible for implementing GA4, tracking user interactions, and ensuring accurate data collection for in-depth analysis.

  • GA4 setup best practices (with an introduction to consent mode)

  • Using Google Tag Manager for custom event tracking & parameters

  • Debugging & troubleshooting GA4 issues

  • Understanding user properties & custom dimensions

  • Use AI to help create Custom JavaScript variables

This is not for you if you do not have some experience using Google Tag Manager and building custom events.

GA4 mastery tracks (bundle & save)

If you want to go beyond a single workshop, complete a GA4 Mastery Track for structured learning across multiple sessions. Each track includes two workshops tailored to specific business needs, providing a deeper understanding of GA4 in your role.

Each GA4 Mastery Track costs £1,800 per team + VAT (saving £200 compared to booking separately).

You can also mix and match any two workshops to create a custom track that fits your needs, however here are my suggestions linked to job roles and responsibilities:

most popular

full journey mastery

GA4 for Marketers

GA4 for Website Optimisers

tech & optimisation mastery

GA4 for Website Optimisers

GA4 for Tech

experimenters mastery

GA4 for Ecommerce

GA4 for Website Optimisers

ecommerce owner mastery

GA4 for Owners & Executives

GA4 for Website Optimisers

FAQs

  • I will send a meeting scheduled for 10 - 12:30 (2.5 hours) on your chosen day of the workshop. 15 minutes at the beginning will be for brief introductions and setting initial foundations of understanding. 2 hours will be spent on intense learning, followed by 15 minutes at the end for final questions.

  • All you need is a basic understanding of digital marketing principles and access to a GA4 account. If you're setting up GA4 for the first time, I can help you with your set-up before training.

  • My training is highly interactive with many live-demos, combining theoretical learning with practical exercises. You'll work directly within the GA4 interface, applying concepts in real-time to solidify your understanding and skills.

  • Absolutely. I understand each business has unique objectives and challenges. I’m happy to discuss customising the content to focus on the aspects of GA4 most relevant to your organisation.

  • Yes! Please get in touch for a tailored quote as in-person training is a minimum of 3 workshops.

  • There is a limit of 10 people, this is just so we don’t get too distracted from the agenda with lots of questions given the workshops are designed to be intensive but purposeful.

  • I no longer record workshops due to sharing of intellectual property and in recent months GA4 has matured rapidly, meaning the content becomes out of date.

why should I learn how to use GA4?

In today's data-driven world, understanding how to effectively use Google Analytics 4 is crucial for anyone looking to make informed, strategic decisions in digital marketing, content creation, or e-commerce. This training equips you with the knowledge to navigate the complexities of the latest analytics platform, offering insights into user behaviour, acquisition, and conversion paths that are not readily apparent.

By mastering GA4, you gain a competitive edge, enabling you to adapt to consumer trends, optimise your digital presence, and ultimately drive better business outcomes. Whether you're a marketer, business owner, or analyst, GA4 training is an investment in your professional growth and the success of your digital initiatives. Your team will be empowered with the insight it provides to increase your bottom-line.

ready?

need help with your GA4 setup?

I can help with that too! I can work with you to implement on your website or app. My migration consultancy includes:

  • An audit of your existing implementation to identify gaps in measurement

  • A GA4 measurement plan

  • Briefs and schemas for developers to surface the data

  • Use Google Tag Manager manage core events

  • Create custom events and conversions in GA4

  • Customise the GA4 UI to suit your needs

Plus much more!